the copywriters handbook

Financial Services Companies: Copywriting is Advertising

copywriting-is-advertising

In this blog post, direct response copywriter Juan Israel Ortiz presents financial services with three reasons why copywriting is advertising.

Financial Services: Copywriting is Salesmanship in Print

copywriting-is-salesmanship-in-print

In this blog post, financial services copywriter Juan Israel Ortiz offers three reasons why copywriting is salesmanship in print and digital media.

Financial Services: 3 Copywriting Formulas That Will Enhance Your Marketing Campaigns

copywriting-formulas

In this blog post, financial services copywriter Juan Israel Ortiz presents three copywriting formulas that will help you produce and review your sales copy.