copywriting

This Is a Non-Political Opinion of How Journalism Has Started to Morph into Newspaper Copywriting

In this blog post, copywriter Juan Israel Ortiz points out why copywriting and journalism have intertwined, and news reporting is now a full-fledged business.

What’s the Best Copywriting Tone of Voice to Use in Promoting Financial Services?

copywriting-tone

In this blog post, financial services copywriter Juan Israel Ortiz talks about which is the best copywriting tone to effectively promote financial services.

What You Need to Understand About Content Marketing and Advertising

copywriting-is-content-writing

In this blog post, direct response copywriter Juan Israel Ortiz gives financial services marketers three reasons why copywriting is content writing.

Financial Services: Three Extra Benefits You Get With Your Copywriting

copywriting-is-marketing

In this blog post, financial services copywriter Juan Israel Ortiz offers three reasons why copywriting is marketing.

Excellent Copywriting Is the Art of Storytelling, Influence, and Persuasion

copywriting-is-an-art

In this blog post, financial services copywriter Juan Israel Ortiz offers three reasons why copywriting is an art of storytelling, influence, and persuasion.

Financial Services: Copywriting is Salesmanship in Print

copywriting-is-salesmanship-in-print

In this blog post, financial services copywriter Juan Israel Ortiz offers three reasons why copywriting is salesmanship in print and digital media.

30 Copywriting Tips and Ideas for Financial Services

In this article, financial services copywriter Juan Israel Ortiz offers his top thirty copywriting tips to boost lead generation and sales conversion rates.

Financial Services: Here Are 3 Valid Reasons Why Copywriting Is Hard to Produce

copywriting-is-hard

In this aside post, financial services copywriter Juan Israel Ortiz presents three valid reasons why copywriting is hard to produce.