Copywriting » Financial Services Copywriting

This Is a Non-Political Opinion of How Journalism Has Started to Morph into Newspaper Copywriting

By Juan Israel Ortiz / November 13, 2020 November 13, 2020 / Blog / Leave a Comment / certainty, cnn, copywriting, distrust, election day, fox news, news broadcasting, news media, opinions, pew research center, reports, sensationalism, ted turner

In this blog post, copywriter Juan Israel Ortiz points out why copywriting and journalism have intertwined, and news reporting is now a full-fledged business.

What’s the Best Copywriting Tone of Voice to Use in Promoting Financial Services?

By Juan Israel Ortiz / November 3, 2020 November 3, 2020 / Blog / Leave a Comment / advertising, brand communications, brand message, business, conversational tone, copywriting, emotional responses, financial services, financial services copywriter, informative tone, marketing, persuasion, persuasive tone, promoting, readership, tips and ideas, tones of voice

In this blog post, financial services copywriter Juan Israel Ortiz talks about which is the best copywriting tone to effectively promote financial services.

The Shocking Truth About Copywriting

By Juan Israel Ortiz / October 26, 2020 November 3, 2020 / Blog / Leave a Comment / bob bly, brand awareness, business, content writers, copywriting, marketers, marketing, marketing strategies, mary allen tribby, persuasion, salesmanship, target market, the copywriters handbook

In this blog post, financial services copywriter Juan Israel Ortiz gives three reasons why he believes that copywriting is king.

What You Need to Understand About Content Marketing and Advertising

By Juan Israel Ortiz / October 24, 2020 November 3, 2020 / Blog / Leave a Comment / advertising, alex cattoni, business writing, case studies, content marketing, content writing, copywriting, financial services, headlines, mathew carr, sales, storytelling, the oxford club, wall street journal

In this blog post, direct response copywriter Juan Israel Ortiz gives financial services marketers three reasons why copywriting is content writing.

Financial Services: Three Extra Benefits You Get With Your Copywriting

By Juan Israel Ortiz / October 17, 2020 November 3, 2020 / Blog / Leave a Comment / advertising campaigns, american express, brand awareness, business, business 2 community, copywriting, financial services copywriter, hard-selling, harry beckwith, hubspot, john carlton, julia mccoy, marketers, marketing, mathew carr, meghan keaney anderson, motley fool, positioning, promoting, sales letters, social media, the oxford club

In this blog post, financial services copywriter Juan Israel Ortiz offers three reasons why copywriting is marketing.

Excellent Copywriting Is the Art of Storytelling, Influence, and Persuasion

By Juan Israel Ortiz / October 10, 2020 November 3, 2020 / Blog / 2 Comments / abc copywriting, art, charisma, copywriting, creativity, diy genius, donald trump, dwayne "the rock" johnson, influence consideration, martin conroy, persuasion, practice, sam brinson, storytelling, target market, the art of the deal, tom albrighton, total gym

In this blog post, financial services copywriter Juan Israel Ortiz offers three reasons why copywriting is an art of storytelling, influence, and persuasion.

Financial Services: Copywriting is Salesmanship in Print

By Juan Israel Ortiz / October 5, 2020 November 3, 2020 / Blog / Leave a Comment / advertising, bob bly, branding, claude hopkins, content writer vs copywriter, content writing, copywriting, direct response copywriter, financial services, graphic design, marketing campaigns, positioning, raymond rubicam, salesmanship, scientific advertising, the copywriters handbook, young and rubicam

In this blog post, financial services copywriter Juan Israel Ortiz offers three reasons why copywriting is salesmanship in print and digital media.

30 Copywriting Tips and Ideas for Financial Services

By Juan Israel Ortiz / October 2, 2020 November 3, 2020 / Articles / Leave a Comment / advertising copywriting, branding, content writing, copywriting, creativity, credibility, digital marketing copywriting, direct mail copywriting, direct response copywriter, lead-generation, marketing campaigns, positioning, sales conversion, sales letters, seo copywriting, social copywriting, storytelling, tips and ideas

In this article, financial services copywriter Juan Israel Ortiz offers his top thirty copywriting tips to boost lead generation and sales conversion rates.