branding

Connect Copywriting and Creative Writing to Produce Excellent Advertising Campaigns

In this blog post, direct response copywriter Juan Israel Ortiz tells financial services companies the difference between copywriting and creative writing.

Financial Services: Copywriting is Salesmanship in Print

copywriting-is-salesmanship-in-print

In this blog post, financial services copywriter Juan Israel Ortiz offers three reasons why copywriting is salesmanship in print and digital media.

30 Copywriting Tips and Ideas for Financial Services

In this article, financial services copywriter Juan Israel Ortiz offers his top thirty copywriting tips to boost lead generation and sales conversion rates.

3 Reasons Why Copywriting Is Important to the Success of Your Marketing Campaigns

why-is-copywriting-important

In this blog post, financial services copywriter Juan Israel Ortiz offers three reasons why copywriting is important to the success of a marketing campaign.

Financial Services: 3 Reasons Why the Content Writer vs Copywriter Debate is Dumb

content-writer-vs-copywriter

In this blog post, direct response copywriter Juan Israel Ortiz talks about the content writer vs copywriter debate, and gives three reasons why he thinks they are one and the same.

Financial Services: 3 Ideas to Deliver Creative Advertising Copywriting

creative-advertising-copywriting

In this blog post, direct response copywriter Juan Israel Ortiz talks about creative advertising copywriting, and offers three ideas to make your ads more effective.