Blog

This Is a Non-Political Opinion of How Journalism Has Started to Morph into Newspaper Copywriting

In this blog post, copywriter Juan Israel Ortiz points out why copywriting and journalism have intertwined, and news reporting is now a full-fledged business.

Connect Copywriting and Creative Writing to Produce Excellent Advertising Campaigns

In this blog post, direct response copywriter Juan Israel Ortiz tells financial services companies the difference between copywriting and creative writing.

What’s the Best Copywriting Tone of Voice to Use in Promoting Financial Services?

copywriting-tone

In this blog post, financial services copywriter Juan Israel Ortiz talks about which is the best copywriting tone to effectively promote financial services.

A Minimalist’s Guide to Copywriting Operations

copywriting-tools

In this blog post, direct response copywriter Juan Israel Ortiz offers financial services marketers three copywriting tools to help them conduct projects smoothly.

What You Need to Understand About Content Marketing and Advertising

copywriting-is-content-writing

In this blog post, direct response copywriter Juan Israel Ortiz gives financial services marketers three reasons why copywriting is content writing.

Financial Services Companies: Copywriting is Advertising

copywriting-is-advertising

In this blog post, direct response copywriter Juan Israel Ortiz presents financial services with three reasons why copywriting is advertising.

Financial Services: Three Extra Benefits You Get With Your Copywriting

copywriting-is-marketing

In this blog post, financial services copywriter Juan Israel Ortiz offers three reasons why copywriting is marketing.

Excellent Copywriting Is the Art of Storytelling, Influence, and Persuasion

copywriting-is-an-art

In this blog post, financial services copywriter Juan Israel Ortiz offers three reasons why copywriting is an art of storytelling, influence, and persuasion.

Financial Services: Copywriting is Salesmanship in Print

copywriting-is-salesmanship-in-print

In this blog post, financial services copywriter Juan Israel Ortiz offers three reasons why copywriting is salesmanship in print and digital media.