Welcome To Financial Services Copywriting, P.C.
Who Are We
We are a direct response copywriting firm working with financial services companies.
We work to help our clients boost their response rates and build long-lasting customer relationships.
What We Do
Our clients get customer-friendly copy and expert marketing advice for the financial services sector.
Meet Our Copywriter
Juan Israel Ortiz is an AWAI-verified copywriter in the United States focusing on the financial sector. Juan Israel offers copywriting aids for advertising, direct mail, and digital marketing projects to financial services companies in the United States.
A big believer in the direct response philosophy of marketing, Juan supports his clients by writing copy designed to generate qualified leads and sales orders using his psychology, communication, and business knowledge.
Prior to starting his copywriting career, Juan worked for WCGB Radio in Juana Díaz and WPUC Radio in Ponce from 1999 to 2003 as a commercial writer and producer. He also worked as a sales assistant in 2004 for the insurance company TOLIC and as a sales rep for Carico International in 2006.
Juan Israel had a two-year stint in the hospitality industry working for Darden Restaurants starting in 2009, as well as the retail industry in 2013. Now, enthusiastic about direct marketing and its possibilities, Juan offers independent services that help boost response rates and build long-lasting customer relationships.
Juan’s education includes four years of studies in Production for Radio and TV – plus minoring in Advertising – at the Pontifical Catholic University of Puerto Rico, as well as a Financial Specialization from McMaster University.
Juan also has a Social Marketing Specialization from Northwestern University, a Digital Marketing Specialization from the University of Illinois, and an International Marketing and Cross-Industry Growth Specialization from Yonsei University.
Before Juan writes one single word, we make sure to get as much information about your company, product, and market as we can get.
After we do the research, we take time to analyze the information we get to fully understand your offer, your market, and your campaign.
The first thing you need to do with your marketing and advertising campaigns is to immediately grab the attention of your market.
Our copy aims at building a relationship between the audience and your offer. And we do so by delivering immediately on what we promise.
After engaging your audience, let’s give them some rationale to that emotional connection with reasons to get your offer.
Closing the Deal
Let them know which phone number they have to call. Or what website they must visit. Or to fill out the form you sent with the letter.
Why Choose Us?
We fuel our service-oriented attitude with sympathy – meaning that we are motivated by compassion. We intend to be kind to those who are in need. If you’re taking time to let us know what you’re going through, we will let you know that we understand and care about your problem(s).
Diplomacy is a highlight of our brand. We carry the ideal combination of competitive and cooperative attitudes. Our sense of competition brings out keenness and creative nature. Yet, we are ready for accommodation and compromise between us and the other party(s).
Where others see challenges and lack, you see opportunity. We can’t help but wonder, “How can we make this better / faster / easier / more exciting?” We are driven by an internal fire, a deep craving to create, transform, and shake things up.
We may have little-to-no musical talents. We may not be athletic. But we do know how to market financial products and services in a way that is effective and unique. That is where my creativity is showcased. And yes – we do love to color outside the lines.
We have a natural tendency to question “the way things are.” We have a hard time committing to a project or assignment unless we’re fully bought in to the mission and purpose. We thrive in environments that encourage innovation, unbounded creativity, and rapid evolution.
We consider ourselves to be big-picture thinkers and rapid idea generators. We want to help our clients in challenging, inspiring, encouraging, and changing their communities into becoming more financially savvy.